Ultraviolet is Pantone’s Colour of the Year – Here’s Why!

Pantone has made a decision for 2018, revealing its annual Colour of the Year earlier this month. Described as the royal and mysterious hue, Pantone selected Ultraviolet, “an enigmatic purple shade that evokes the inventive spirit and imaginative thinking that challenges the status quo.” Sure, it’s unique, but why this specific tone? According to Pantone, the…